STORIES FROM THE ORIGINAL
The ideas, people and decisions behind the original flatbed applicator.
There’s more to the original than being first.
When we built the first ROLLSROLLER, the flatbed applicator as we know it today didn’t exist. We were sign makers ourselves, looking for a better way to do the job. So we built one.
That was the beginning.
Since then, thousands of ROLLSROLLER machines have found their way onto production floors around the world. Some have been working every day for decades. Along the way, we’ve learned a lot about what makes a machine productive, reliable and worth investing in.
Stories from the Original is where we share some of that experience.
The thinking behind our machines.
The decisions we make and why we make them.
The difference between something designed to look right on a specification sheet and something designed to perform year after year.
But also the people behind it all.
The sign makers who use our machines.
The customers who have been with us for decades.
The challenges that have shaped our products.
The mistakes, improvements and ideas that have taken us from the first machine built in Karlstad to where ROLLSROLLER is today.
We’re not sharing these stories simply to look back.
We’re sharing them because almost 30 years of experience has taught us something worth talking about.
And because when you’re choosing equipment that may become part of your production for the next twenty or thirty years, we think you deserve to understand more than what’s written on the specification sheet.
These are our stories.
Stories from the Original.
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Installation manuals old
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ROLLSROLLER® ENTRY
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ROLLSROLLER Safety Ruler
Events and news
Printing United 2026
Rollsroller at Printing United Expo 2026
Quality is a decision
Quality isn't something you add at the end. It's in the steel. The roller. The factory floor in Karlstad, Sweden where every machine is built from scratch. It's a decision made before the first part is welded. And repeated every single time after that.
NOTHING COMES CLOSE TO THE ORIGINAL
Thirty years ago, there was no such thing as a flatbed applicator. There were sign makers facing the same challenges that still exist today: bubbles, wrinkles, wasted material, heavy lifting and time-consuming manual work. At the time, there was no dedicated solution. So we built one.
5 Reasons to choose ROLLSROLLER
1. The ROLLSROLLER Flatbed Applicator was invented by sign makers
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